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Published 12:22 13 Nov 2012 GMT
Ladies, if you’ve ever experienced the sheer, smelly trauma of sharing a bed with a man who has downed one too many pints of Guinness after a night out then this story will come as a breath of fresh air (literally).
A textile company in Japan has developed underwear that can actually neutralize the smell of flatulence. Yes, seriously. This means that if you pop these bad boys on your man when he stumbles home, you won’t have to undergo the agony of continuous Guinness-farts for the next eight hours.
Apparently the underpants have become so popular in Japan, than the company itself is struggling to produce enough to meet the demands of women and men alike.
“It took us a few years to develop the first deodorant pants that are comfortable enough to wear in daily life but efficient in quickly eliminating strong smells,” said Nami Yoshida, a spokeswoman for Seiren, the company that makes the pants.
“At first we thought about selling them to those who require nursing care and to hospitals. But to our surprise, lots of ordinary people, like businessmen who are in positions that require them to see people on a daily basis, bought them,” she added.
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Goodbye to bad smells: Does your man need some of these magic underpants?
Apparently the sweet-smelling jocks are manufactured with niff-absorbing ceramic particles that are bound into the fibres of the material.
Seiren developed the technology for these inoffensive pants after they were contacted by a doctor who wanted something that would help disguise the regular, embarrassing farts emitted by patients who were suffering from irritable bowel syndrome.
Since the underwear proved to be such a hit, the company now specialises in range of odour-preventative clothing, like t-shirts that mask the smell of sweaty armpits and socks that stop feet from smelling.
We reckon these perfumed underpants would do an absolute roaring trade in Ireland. Could you imagine it ladies? Your Saturday nights would never be the same again!
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