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Published 21:28 5 Sept 2013 BST
Updated 08:12 18 Dec 2014 GMT
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There is no question about it, when it comes to advertising campaigns, Guinness has it completely sewn up. They’ve been responsible for some of the greatest adverts on television and this could well be there best yet.
You don’t have to be Guinness drinker, but this will make you want to clash a pint glass with someone, or reach for the nearest box of tissues.
The sentiment behind the video is that,’ The choices we make reveal the true nature of our character.’
Guinness you’ve gone and done it again… And it didn’t even have to feature Michael Fassbender for us to enjoy it.
Hat-Tip to our bros over at JOE.ie for the video… They love a pint of the black stuff.
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