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8th May 2015
06:49pm BST

“Perhaps couples changed the story they told themselves about why they were having sex from an activity voluntarily engaged in to one that was part of a research study.” said Professor George Loewenstein, the study’s lead investigator.
“If we ran the study again, we would try to encourage subjects into initiating more sex in ways that put them in a sexy frame of mind, perhaps with baby-sitting, hotel rooms or Egyptian sheets, rather than directing them to do so.”
Professor Loewenstein added that despite the results, he believes that couples still do not have enough sex and that they should increase their sexual activity.
“Couples may want to work on creating an environment that sparks their desire and makes the sex that they do have even more fun,” he stated.Explore more on these topics: