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4th January 2017
04:08pm GMT

If you hadn't already guessed from all the terrible puns, it's dog-based. On the surface it seems incredibly simple - merely find the word 'dog' in the word search below, but it has left many people feeling exceedingly ruff, as they're convinced it's a trick question.
They mistakenly claim that either a) the word isn't there (it is), or b) the smartarse answer is: 'It's right there - below the box...'
The seemingly innocuous little puzzle has done viral on Reddit, and for good reason too. If you can find the hidden D-O-G - especially if it's in a matter of seconds or minutes, rather than hours - then it sets you apart from the vast majority of people who were left flummoxed.
Good luck, but be warned - you'll get so obsessed you'll be like a dog with a bone...Explore more on these topics: