To think we were worried about being weird for having a "Baby Powder" candle...
The scent masters at Yankee Candle have spill the beans on their latest release, and frankly the scent of spilled beans might have been a little less odd.
Branching out from favourites like "Clean Cotton" and "Sun and Sand", the American candle company has turned to country music for inspiration - releasing a Luke Bryan candle.
Part of the marketing campaign for the Nashville hitmaker's new campaign
Kill the Lights, the scent is described as "Vanilla Bourbon".
It's the latest in a string of bold marketing moves from the
Drink A Beer singer, who premiered the title track from his new album through Tinder.
https://www.youtube.com/watch?v=RM5aW83L_DE
https://www.youtube.com/watch?v=ALV-QtDFpSw
https://www.youtube.com/watch?v=-jEDdFm3Nx0
Hat Tip: Mashable