Foodie Favourites: SuperValu Launches New Signature Taste Range

It’s good news for Irish customers this week as SuperValu announced the launch of ‘Signature Tastes’, a new range of over 200 top tier own brand products, which has been developed to suit Irish tastes.  ‘Signature Tastes’ is a new, affordable range of quality products that includes some of the most popular products from the previous SuperValu Supreme and Superquinn SQ ranges. Available in all 225 SuperValu and Superquinn stores nationwide, this range is expected to generate sales of over €20,000,000 in the first year alone. It’s a welcome boost for suppliers too, as 80 per cent of the range comes from Irish suppliers. Said suppliers include award-winning companies such as Dunns Seafare, O’Briens Fine Foods, Cooleeney Cheese and Carty Meats. An investment of almost €3 million has been made in sourcing, development, packaging and marketing of the new Signature Tastes range. Commenting on the launch Martin Kelleher, Managing Director, SuperValu said: “The top end of the own brand market is growing because consumers want to enjoy great food at home, but at a good price. We have tested every single product versus the best equivalent and we believe we have developed a range that will excite and delight consumers. Additionally as we promised when we announced the Superquinn name change, we have amalgamated the best-selling products from the SuperValu and SQ top tier ranges into the SuperValu Signature Tastes collection.”