There's a new trend sweeping social media and we’re not entirely sure how we feel about it.
People across the world are being asked to grow their armpit hair and then dye it a bright and eye-catching colour before posting it on to Instagram along with the hashtag #dyedpits.
Dozens of women have been sharing their pit snaps online while others are leaving friendly ‘how-to’ tips on a number of online blogs.
Will you be dying yours?
Pics via miss.at and Instagram.
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