Just when you think you’ve seen it all from McDonald’s… they go ahead and invent the McBike.
The fast food giant has seen its customer base drop in recent years, as more and more people in their target demographic move towards healthier and more active lifestyles.
Now, they’re retargeting those missing customers – starting with the cyclists.
The McBike was first launched in Denmark, solving a transport problem for the fast food fan on the go. Reports today say McDonald’s now plans to experiment the concept in other bike-friendly cities like Amsterdam and Tokyo.
https://www.youtube.com/watch?v=TZ4Y6Lnv0e8
