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Published 11:10 21 Nov 2012 GMT
A London shopping centre has decided against plans to hire women Santa Claus’ this Christmas season.
Although Ann Summers happily offered to sponsor the costumes should they appoint new members of staff, business owners in Westfield voted no.
The idea was first raised as a way to entice more excitement from male Christmas shoppers and draw them into the centre.
However, a spokesperson revealed that the idea of a SILF was just too much.

Let's just keep it traditional, shall we?
"This would not have been good for women," he said.
“Having a Female Santa could have seen the male population more inclined to help out with the annual Christmas shop.”
“However marketing her as a SILF was maybe taking it a bit far,” he said.
The Her.ie girls most certainly agree that this was a stupid idea but we’re pretty sure the boys over in our brother site JOE have contrasting opinions.
Lets just hope they keep Mrs. Claus PC. We don’t fancy Ann Summers ruining those precious childhood memories, thanks very much.
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