Hop into Bed with Gandalf: Book Campaign Imagines What it Would be Like to Sleep with Your Favourite Characters

Israeli bookstore, Steimatzky, have come up with this great campaign to promote their bookstores and reading.

The campaign posters carry the headline "The Right Book Will Always Keep You Company" with the image showing key characters from well-known novels in bed with the readers.

Scroll through the gallery to see the creative images featuring famous fiction and non-fiction personalities.

We think it’s pretty cool!

Pics via Steimatzky