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09th Jan 2016

Image Of Sainsbury’s Pillowcase Gets A VERY Mixed Twitter Reaction

The image has received a mixed reaction.

Cathy Donohue

People are getting very annoyed about a picture of a pillowcase featuring the word ‘housewife’.

The packaging of the pillowcase in question features the word housewife and it has received a huge reaction on Twitter.

The image was uploaded by Unity Blott with the caption: “What colour should I buy my pillowcases in – “Oxford” or “Housewife”? @sainsburys @EverydaySexism #isthisreal”

The supermarket chain was quick to respond saying that housewife is the standard name for the style of pillowcase.

Oxford is the name given to pillowcases with a flap on the edge and Housewife is the one without a flap.

It seems that some people think the term ‘housewife’ is outdated but others don’t see what the big deal is.