Every year we wait in anticipation to see what John Lewis comes up with for their Christmas advertisement. In fact, we'd go so far as to say it's one of the highlights of the entire year. (Don't judge us.) This morning the retailer unveiled their festive creation, which reportedly cost £1 million and was filmed at Warner Brothers studio in Hertfordshire, on Twitter. The concept is 'The Man on the Moon' and it is told with a gorgeous cover of Oasis' Half The World Away by Aurora, a 19-year-old Norwegian singer. We may have shed a tear or two… or more... we're still crying.

Here it is, our 2015 Christmas ad #ManOnTheMoon https://t.co/3sdoJ99AlY

— John Lewis (@johnlewisretail) November 6, 2015

Rachel Swift, head of brand marketing at John Lewis, explained: “It is has become part of our handwriting as a brand. It’s about storytelling through music and emotion. “The sentiment behind that hasn’t changed – and that is quite intentional. The strategy behind our campaigns is always about thoughtful gifting.” Previous concepts from John Lewis that have also made us cry buckets include Monty the Penguin as well as The Bear and the Hare. Here are how people are reacting to the latest one, which raises awareness for Age UK, on Twitter...

Damnit John Lewis. I promised I wouldn't cry. #manonthemoon — Sarah B (@less_physical) November 6, 2015

Oh god dammit! It's only 8:05am and I've been reduced to tears.....AGAIN....#manonthemoon #johnlewischristmasadvert — LORD R.L.S⚔ (@Lord_RLS) November 6, 2015

OMG @johnlewisretail have done it again! Christmas advert 2015 has me in tears! Just beautiful #ManOnTheMoon — ScouseToner #SSM (@BecciOVERTONES) November 6, 2015

Beautiful, just beautiful #ManOnTheMoon https://t.co/xvDG4KyfxA — Kathryn Mason (@KathrynMasonPR) November 6, 2015

  Click here for more reactions that will have you crying... with laughter.