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31st October 2016
12:50pm GMT
The caption reads: 'Real men have balls, not man bags'.
Twitter users took huge offence with this flawed campaign and pointed out several issues with the idea.
https://twitter.com/DiageoLiam/status/792693579370094592
https://twitter.com/georgiealdous/status/792766226158215172
https://twitter.com/the__littleman/status/792699508945805312
https://twitter.com/JamilDavis/status/793062712897077248
Some people also pointed our some irony about the ad.
https://twitter.com/DCHomos/status/792757178201468928
https://twitter.com/mattjholding/status/792710738703974400
The clothing brand, whom Freddie Flintoff has a range with, issued a statement about the Real Men campaign.
Speaking to The Gay UK a spokesperson for Jacamo said:
“Here at Jacamo championing male body and fashion diversity is really close to our hearts. “We want to encourage all guys to feel confident – regardless of age, size, shape, colour or sexual orientation and that’s why we launched our Real Man Runway competition, to make more men feel represented on the high street and to celebrate the diversity of the UK’s men. Encouragingly we have loads of entries which are testament to this aim. “Our social tweets were supposed to be a fun way of illustrating that there is more than one type of man something that the Real Man Runway competition is trying to do. “We are mortified that this caused any offence and of course apologise.”
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