Yep, really.

For decades, Santa has always been characterised as that big, jolly man in the red suit with a white beard but a new survey has indicated that some people are in favour of rebranding the North Pole's most famous resident. Logo design company GraphicSprings asked 400 people for suggestions on how to 'rebrand' Santa to make him more modern. From these suggestions, a further 4,000 people voted for the changes that they would like to see introduced the most. In terms of a redesign for a more modern Santa the suggestions are absolutely hideous. Fancy seeing St. Nicholas sporting some tattoos, a trimmed beard, skinny jeans, sneakers and a hoverboard instead of a sleigh? Yep, people genuinely want a hipster Santa. Why, well, it's further proof that we don't deserve nice things. They're definitely going on the naughty list! In case you're wondering, those surveyed were from the UK and the US and the ages varied from 18-65. The survey results also showed that 8.8 per cent  of people would like to see Santa wear runners, 14.7 per cent felt that a flying car is a better mode of transport than a sleigh, and 11 per cent felt that Santa should use a hoverboard. Yes, we know what you're thinking. Are these people confusing Santa with Marty McFly from Back to the Future? Sadly, the answer is no. In terms of the other changes that were proposed, 8.3% of those surveyed feel that Santa should go on a diet and 7.3 per cent  think that he's in need of a new hairdo. As for the sex of Santa Claus, more than 27 per cent of those surveyed were in favour of rebranding Santa as a woman or as gender-neutral. 11 per cent of respondents felt that Santa should be female, with 17 per cent  saying he should be gender neutral. Traditionalists won out though because a commanding majority of 72 per cent believe that Santa should still be classified as a male. Granted, until Coca Cola intervened and rebranded Santa in the image that we now know him as, his image was very different. In fact, up until 1931, Santa was depicted as everything from a tall gaunt man to a spooky-looking elf. This being said, we just can't abide by this image of a 'hipster Santa.' Take a look at him. He's more monstrous than The Grinch.