Online retailer under fire for using this (ridiculous) image for a plus size ad
We thought we've come a long way from this sort of thing, but obviously not.
Online retailer Wish.com has come under fire for using a size 8 woman to model plus size tights.
In the ad that appears on its webpage, the model has the tights up to her neck, and is stretching them out.
How Wish advertise tights for plus size women hahahaha. pic.twitter.com/ABF31GTV6G
— Gaz Phizmas (@Phiz_Bomb) December 5, 2017
The utterly strange poses they're pulling seem to demonstrate how much bigger the tights are.
Obviously, customers have become pretty angry about it, and are calling the store out on Twitter for being disrespectful:
THIS. Way to make us feel even worse about being plus size, Wish. As if we didn't have enough body image issues already. pic.twitter.com/pEZ29glA0X
— Katie (@SnarkDivine) December 10, 2017
How did the people at Wish decide that this was the best way to advertise plus size stockings? I'm genuinely curious, what did they smoke? pic.twitter.com/aTNUSQ5Ylg
— MaNgcobo (@snoopphaphi) December 9, 2017
Plus-size tights ad takes 'tone-deaf' to new heights https://t.co/xXdywzViw8 how to guarantee I'll never shop with them. Fuck you, Wish.
— Meghan O'Connor (@CuppaTea_Writer) December 10, 2017
The fact that a PR team, marketing team, photographer, and models thought this was okay is beyond frustrating. If you’ve ever wondered what it feels like to be indirectly called a whale, this is it. #wish #plussize https://t.co/GG53hO8fJZ
— Kelly Olivieri (@KellyOlivieri) December 9, 2017
What the actual fuck. wish(dot)com is selling plus-sized hosiery with these images... This is why representation matters. Hire plus-sized women to model them, not straight size models stretch them over their ENTIRE BODY. https://t.co/thnoGkpR3G pic.twitter.com/hrIr3t0CU9
— Amber (@scarletsletter) December 8, 2017