People are throwing cheese slices at their babies' heads and it's dividing parents 2 months ago

People are throwing cheese slices at their babies' heads and it's dividing parents

We don't even really know what to say.

Parents doing things to their children is a huge sub-genre in the world of online pranking videos and we may be living through one of the most bizarre pranking trends yet.

Grown adults are throwing slices of cheese at their babies' heads.

Yes, people taking part in the #CheeseChallenge are tossing Easy Singles at infants and documenting their reactions; uploading videos of them to social media.

The hashtag has blown up in the past couple of days with mums, dads, siblings and others from across the globe getting involved in what we can only assume their offspring will have trouble understanding when they unearth the clips in years to come.

It looks like the challenge began in the US last week.

ABC reports that a dad in Michigan posted a clip of his baby "getting cheesed" to Twitter, sparking thousand of copycat videos.

The #CheeseChallenge may seem harmless but is proving controversial, with some online calling it cruel and even abusive.