It's become a massive talking point online. Players and athletes across the country understand the hard work and dedication that is needed behind the scenes in order to perform at the top level. Now, ladies football championship sponsor TG4 have attempted to the essence of that determination in one powerful - and much talked about - picture. Pride and passion may be words that are bandied about a lot when it comes to the GAA, but for many, this advertisement truly sums up the dedication and love for the game that lies at the backbone of every team. The picture has been getting an enormous reaction and has become a major talking point on Twitter this week and it’s not hard to see why.

RT @ShinnFinn: Is breá liom an fógra seo ó @SportTG4 #Cliste pic.twitter.com/EyWJFVM8oZ

— Spórt TG4 (@SportTG4) July 20, 2015

It may just be one of the most powerful and effective advertisements for the ladies football championship we’ve ever seen. UPDATE: The picture provoked huge debate online during the week, with many fans not happy that the football championship was linked to pregnancy. TG4 addressed comments on Twitter on Wednesday:

GRMA ar fad. Thanks for the lively feedback on that @LadiesFootball advert. We considered this in 2008 but decided not to use it. 1/3

— TG4 (@TG4TV) July 22, 2015

Never devised to offend or stereotype - quite the opposite. We are very proud of our current advert and ... 2/3 pic.twitter.com/GvcDLYmsCS

— TG4 (@TG4TV) July 22, 2015

... 3/3 can't wait for our live coverage of the 2015 Championship season to start next Saturday 25 July. pic.twitter.com/gubvVOOtvz

— TG4 (@TG4TV) July 22, 2015

One thing for sure though is that it certainly got everyone talking about the ladies football championship.