Richard Branson is Currently in Dublin Announcing UPC Takeover

UPC Ireland is being rebranded as Virgin Media from next Monday. Richard Branson is in Dublin currently announcing the details of the switch. He arrived to the RDS in a Coca Cola Truck Virgin Truck and the hashtag #HereComesTheMagic has been trending since.

And here comes Mr @richardbranson..... What an entrance! #nicewheels #HereComesTheMagic pic.twitter.com/ltcElHbahS

— Virgin Media IE PR (@VirginMediaIEPR) October 1, 2015

  As well as UPC's current offerings, Virgin plans to introduce mobile to customers in the Irish market. It is offering unlimited mobile for €25 a month. UPC became part of the Virgin Group late last year.

Richard on stage.. #herecomesthemagic pic.twitter.com/vNv7nbZ4P5 — Mark Coan (@markcoan) October 1, 2015