Smearing Your Lipstick Can Support The Fight Against Cervical Cancer
#SmearforSmear is a new social media campaign urging people to join the fight against cervical cancer.
Organised by Jo's Cervical Trust, it aims to raise awareness of this particular type of cancer among young women.
Model Georgia May Jagger has joined in the campaign, nominating her best buds, fellow models Cara Delevigne and Suki Waterhouse, to follow suit.
Posting the below photo on Instagram, Georgia smeared her red lipstick across her lips, urging others to join the #SmearforSmear campaign.
Statistics from Jo's Cervical Trust say that eight women are diagnosed with cervical cancer in the UK every day and that one in three women do not attend their smear test appointments.
"If we can just save one life with this campaign, then we have achieved a great deal," chief executive of the organisation Robert Music told ELLE.com.
"The response from the public has been fantastic and we have already have women telling us #SmearForSmear has reminded them to book their overdue smear tests."