Stuck On You: Women Go Mad To Rent Out Their Legs In Bizarre Trend

When it comes to making money, it seems as though unusual advertising is where it’s at. Although we’re not entirely sure if this get-rich-quick plan would work in Ireland (mainly because it’s so bloody cold here).

Young women in Japan are cashing in on their love of skirts by ‘renting’ out their legs as advertising space. It sounds a little odd, but the trend is growing by the day as women try to make a little extra money on the side.

The strange advertising service is being promoted by a company called Absolute Territory PR and according to them, the number of women signing up to sign off on their legs is increasing by the day.

The company itself takes its name from the Japanese phrase ‘zettai ryouiki koukoku’ which refers to the exposed skin between a knee-high sock and a skirt.

Women who sign up to the service get an advertising sticker attached to their thigh and then go about their daily business. As long as the sticker is on show for eight hours a day (or more), their job is done and they get paid an advertising fee.

Thousands of women are signing up to get their own advertising stickers

As proof of their work, the women are asked to post pictures of themselves ‘wearing’ the advertisement on their Facebook, Twitter and other social media websites.

And it’s not just companies who use women’s legs as a valuable form of advertising. Musicians are at it too. The band Green Day recently hired women to stamp their legs in order to promote their new album !Uno!.

Eichi Atsumi, a spokesperson for Absolute Terriotry PR, said that if a woman wants to rent out her leg for advertising, the only requirements are that she be at least 18-years-old and have more than 20 friends on a social networking website.

Apparently the small area between a woman’s knee-high socks and the bottom of her skirt draws lots of attention in Japan because anime and manga have fetishized the area.

The women are paid between 1,000 and 10,000 Japanese Yen (roughly €8 - €82) to flash the advertisment on their thigh for a day.