Online vs. Real Life shopping… it’s an endless dilemma.
The pros to shopping on the net are obvious – no queues, no rush and you can do it in your onesie – but there’s nothing quite like finding a bargain IRL.
Well, now it looks like shoppers are refusing to choose – if the new trend sweeping the shops is anything to go by.
A survey conducted by British mobile network EE, 41 per cent of us shop online while in-store to compare bargains and get the best deal in a practice known as “showrooming”.
The survey also found that almost three-quarters of shoppers said they preferred to browse products online rather than look around in store, while 79 per cent say they do their research online before shopping in-store.
According to the Irish Examiner, Jeremy Spencer, EE’s head of corporate products said: “The practice of showrooming isn’t going away. It’s understandable that the threat of showrooming preys on retailers’ minds, particularly during such an important shopping season as Christmas.”
The very idea of this is making us stressed…
