Bravo to the marketing genius’ who just ruined a really great product.
Logbar’s Ili is a fantastic new product that debuted at the 2016 Consumer Electronics Show which can instantly translate roughly 10,000 English, Japanese and Chinese words.
The wearable translator will soon feature more languages, which is obviously a huge development in communication.
However, thanks to their incredibly weird and sexist ad, we now have distinctly negative feelings towards this product.
Boo.
Spotted by The Daily Dot, the ad, titled Kisses in Tokyo, features a handsome Brit literally chasing women around and using the device to ask for kisses.
At one point he even grabs a woman by the arm before she hits him with her handbag and legs it.
Cute.
Reactions on social media have been overwhelmingly negative, with many deeming the ad “creepy”, “weird” and “sexist”.
Watch the trainwreck below.
https://www.youtube.com/watch?v=B6ngM0LHxuU
Video via YouTube/ili
