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5th November 2014
02:08pm GMT

This picture of Alex bagging groceries went viral.
The snap has started a trend online, with people now taking secret snaps of their crushes and posting them on the social media site, while Alex himself has become so popular that he has even taken part in a question and answer session with his fans.
Alex has also made an appearance on The Ellen Show where he admitted that he has had a number of marriage proposals since the picture was taken.
However, since the teenager's picture went viral, it has been reported that a marketing company in the States have come forward to say that they were behind the scheme as a social experiment, though Target have denied any knowledge of it.
https://www.youtube.com/watch?v=JkF4KB0G--k
Video via YouTube/Ellen ShowExplore more on these topics: