The Government Announces Minimum Prices For Beer And Wine In Ireland 6 years ago

The Government Announces Minimum Prices For Beer And Wine In Ireland

Health Minister Leo Varadkar has today unveiled strict new laws on alcohol pricing and advertising and what he described as "life-saving legislation."

The Public Health (Alcohol) Bill was announced by Varadkar just after 2pm this afternoon (Wednesday) and details the government's crackdown on regulations surrounding alcohol.

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The Bill sets the minimum price of a 500 ml can of beer at €1.95 and the minimum for a bottle of wine is €8.63, in an effort to curb the availability of cheap alcohol products.

This works out at roughly €1 per unit of alcohol, meaning a 700ml bottle of 40 per cent vodka will cost €28.

The Bill will also see new laws around advertising, with a blanket ban on advertising alcohol products near schools, playgrounds or public transport, and a broadcasting watershed of 9pm.

The Irish Cancer Society welcomed the Bill, with the charity’s head of advocacy and communications, Kathleen O’Meara saying:

"The Bill contains targeted measures, including health labelling, minimum unit pricing and marketing restrictions, that will reduce the consumptions of those at greatest risk of harm, protect children from slick advertising and save lives."

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