All pun intended. There’s a very special festival kicking off in Ulverston in the UK this weekend, and it’s certainly caught the attention of social media users and indeed, national media, thanks to its very unique hashtag on Twitter. Ulverston’s Dickensian Christmas festival is held every year to pay homage to Charles Dickens and a few days ago, the witty person behind their social media account announced the official hashtag for the event.

#dickfest is the tag to use this weekend if you want to tag any photos for sharing with us.

— Ulverston Dickensian (@dickensianfest) November 24, 2015

As you can see, it certainly raised a few… eyebrows on Twitter.

@wordmongerbc no thanks. — Ulverston Dickensian (@dickensianfest) November 26, 2015

@dickensianfest Will Woodcock be the guest of honour

— christopher altree (@Chris_Altree) November 24, 2015

Hilarious...the traditional Dickensian Festival is using the hashtag #dickfest https://t.co/2AQe1ZpxL2 - genius or cock up? — Nick Turner (@nickincumbria) November 25, 2015

@dickensianfest #dickfest Possibly not the most child-friendly choice of hashtag, but certainly attention-grabbing and memorable!

— Visit Ulverston (@visitulverston) November 24, 2015

@dickensianfest @awinehouse1 Deffo not searching for that on Google. — Steve Jones (@sjlufc) November 27, 2015

@dickensianfest You could get a few dodgy Tweets with that Tag..

— DS (@DaveSanks) November 24, 2015

#Ulverston #dickfest is a great community event, whatever the weather. Please support the traders & entertainers. pic.twitter.com/1idE6vGMFS — Visit Ulverston (@visitulverston) November 28, 2015

So much food to chose from at #dickfest in #ulverston pic.twitter.com/d3zy0epqpw

— NW Evening Mail (@NWEMlive) November 28, 2015

We're at a very wet and wild #dickfest in Ulverston. — James Robinson (@JRfromStrickley) November 28, 2015

@barrowpolice it may be raining and wet under foot so worth taking precautions at the wet, slippery, #dickfest

— ian mcclymont (@ian_mcclymont) November 28, 2015

48 hours from #dickfest hashtag post to national newspaper coverage. Not bad for an apparent 'schoolboy social media error' — Ulverston Dickensian (@dickensianfest) November 26, 2015

Bravo to the person who decided it would be a great to use the hashtag #dickfest for this weekends Ulverston Dickensian event.

— Martin Birch (@SpawnyTool) November 26, 2015

What better on a wet rainy Saturday than a #dickfest . https://t.co/bVuC1Fac6k — Beth Pipe (@CumbrianRambler) November 26, 2015

Yeah, Ulverston might have a #DickFest, but there'll be a #CoxExtravaganza in Barrow on Saturday.

— Andrew (@AndrewSteel88) November 25, 2015

Yeah, Ulverston might have a #DickFest, but there'll be a #CoxExtravaganza in Barrow on Saturday. — Andrew (@AndrewSteel88) November 25, 2015

#dickfest may well just be the best PR stunt for @dickensianfest. Of course they were thinking about it properly everyone's talking about it

— Dan Mason (@danmason85) November 25, 2015

Just wow. Best hashtag ever? #dickfest https://t.co/pBoox7pbuD — Flossie M-Taylor (@flossiemtaylor) November 25, 2015

@dickensianfest love the #dickfest hashtag, lets hope it doesn't attract to many people called richard. cracking festival see you there

— Mike Davis (@daysoutinfo) November 25, 2015

Okay these guys just won an Internet. Enjoy, and don't feed it after sunset! #dickfest https://t.co/HUAi3MHvE0 — Ari Davies (Kussic) (@kussic) November 25, 2015