And here we were, thinking Neknominations were as stupid as it got.
The latest online "craze" (so-called), is the Fire Challenge, which is just as bad as it sounds and does indeed involve people pouring alcohol over their skin and setting it alight.
Earlier today, it was reported that a 12-year-old girl in Missouri has been hospitalised after taking part.
While we've seen a host of horrific and upsetting videos in recent days, at least in this instance the participant shows the aftermath and seems to realise what an idiotic move he's made, which may serve as a warning to others tempted to follow suit. Speaking in comments, he said he has suffered second degree burns as a result of his actions.
https://www.youtube.com/watch?v=SovVJtNQv4w#