Top Secret Video At The Ready: Sesame Street Are Oh-So-Close To Smashing A YouTube Record…

The Count and his buddies are counting their way to a milestone…

Sesame Street is only one million views away (a very small number in YouTube land) from becoming the first non-profit organisation and the first US children’s company to ever reach one billion views on YouTube.

At this moment in time, the channel’s videos have 999,104,071 total views.

"It blows me away to think about how popular and strong a platform (YouTube) has become for us," Terry Fitzpatrick, executive vice president of content and distribution for Sesame Workshop, told the Associated Press.

They want fans and viewers to keep watching their videos to get them past that one billion hurdle… and there’s something in it for us too.

Like parents do with kids, Sesame Street have come up with a little bribe to get us to do what they want. If we get them to the billion views, they’ll release a “top secret video”.

The announcement came via a YouTube video posted to the channel on Thursday and features Telly Monster discovering the top secret video as he scrolls through the Sesame Street YouTube channel.

"It's a top secret video!" Telly exclaims. "I have to watch a top secret video!"

To his dismay, he finds that he is unable to watch the top secret video and is greeted with a message that says, "ACCESS DENIED. This Sesame Street video is currently unavailable. It cannot be accessed until the Sesame Street Channel has reached 1,000,000,000 views."

Throughout the video, there is a pop-up on the bottom of the screen that shows Sesame Street has achieved 99 per cent of their goal as of the video's release.

There’s no indication of what the top secret video is… could it be a Harlem Shake?

Here's Upside Downton Abbey to get you clocking up their hits...