All publicity is good publicity right?
We can only presume that this was the mantra being uttered at the Premier Estates boardroom table when this ad was given the thumbs up.
Because while it has indeed gone viral, the response has been resoundingly negative.
The add which references Australia’s bushes in a rather titillating way, has caused quite a stir among the Twitterati.
First, see the ad here:
https://www.youtube.com/watch?v=7FI7G56uZHg
Here’s how Twitter responded.
#TasteTheBush pic.twitter.com/qbQSvg16gF
— Woodo79 Reloaded (@RetroAperture) August 13, 2015
Another #marketing campaign thought up in a bar. A bar based on a uni campus. In 1960 #tastethebush <slowclap> pic.twitter.com/94rpADyae3
— Louise Dixon (@LouiseDixonMCR) August 13, 2015
One tacky #saatchi job and they’ve regressed 20 years. #tastethebush
— Melanie Jappy (@japster2008) August 13, 2015
Is that the sound of (the bottom) of a barrel I hear being scraped, @premestateswine? #tastethebush
— Tony Rogers (@TonyRogers70) August 11, 2015
Really?!! #TasteTheBush ?! As a wine advert? Is it just me that thinks that’s several shades of just not right? pic.twitter.com/E0o7HiYZHE
— MummyBarrow (@MummyBarrow) August 4, 2015
*Shakes head*
