We've absolutely no idea what Tayto has got to do with anything in this video...
A Tayto multibag is a staple item in every Irish cupboard and according to a new ad campaign from the company, it is 'more than just a crisp'.
The 40-second clip was uploaded to Twitter accompanied with the caption: "Spuds! Check it out, I'm on TV! And I've been busy, watch my new TV ad below
#morethanjustacrisp".
The video shows Mr Tayto 'helping out' in three different scenarios and promises to leave you scratching your head a little.
More than a wha?!