We Finally Have An Explanation As To What This New Emoji Means

Apple's latest iOS update was released this week, so naturally we all went STRAIGHT to the emojis to see what was new.  Needless to say we were delighted to find a unicorn, tacos and even a middle finger, but it turns out one of the more inconspicuous images is now our favourite. The small black and white eye inside a speech bubble has been a source of confusion ever since it was previewed a few months back, with all sorts of mad conspiracy theories emerging as to what it may signify. There has been a lot of speculation as to what the emoji means.  It has now been revealed that the emoji is actually part of an anti-bullying campaign, and is a symbol of solidarity for those who want to stand up against online bullying. This is all part of a new digital campaign called "I Am a Witness", created by San Francisco agency Goodby Silverstein & Partners with the Ad Council and Adobe, Apple, Facebook, Google, Johnson & Johnson and Twitter. The emoji can be found in the symbols section.  The idea is that when you are a witness to what you deem cyber-bullying, you post the emoji, whether it's in a whatsapp group or on a viral Facebook post. Kate Baynham, Goodby copywriter, who worked on the campaign, explained: "Our research showed that 60% of bullying will stop in 10 seconds if someone intervenes." We know an emoji is never going to solve such a huge and loaded issue, but we love the idea behind this.