Wrangler Jeans 'feminist' ad has annoyed women everywhere
It's a bit of a mixed message.
These days companies are trying hard to be relateable, influential and groundbreaking.
When it works, it can be powerful, but a lot of the time, they miss the boat.
Wrangler jeans is a perfect example of this. They launched an attempt at a body confidence campaign which uses the hashtags #bodybespokejeans and #morethanjustagirl.
While the campaign was an attempt at promoting women being who they want to be, it comes across as more offensive than anything.
Most people are taking issue with the fact that they were never under the impression that they were 'just a bum' so why paint it as if women ever were.
Masses of people commented on their social media pages criticising them for the message, however a number of the comments were deleted from Facebook.
This did not stop people from having their say on Twitter however.
— Francakes (@prettyoddfran) September 23, 2016
Wrangler challenges stereotypes by casting only slim young women and filming them creepily at bum height. icky hashtag too #MoreThanABum
— angus walker (@angstwalker) September 21, 2016
It seems Wrangler's new ad campaign has gone down like a sack of s**t with a lot of women. Oh dear.#MoreThanABum
— Helen Montgomery (@Hel_Monte) September 25, 2016
— Take back style (@takeback_style) September 21, 2016
Wrangler issued an 'apology' of sorts in the comments under their Facebook post which thanks people for their passion.
— THE DIGI FAIRY (@thedigifairyz) September 24, 2016