We've seen a rise in the amount of television advertisements with poignant and meaningful messages behind the production.
From preventative drink-driving clips and emotive anti-smoking campaigns, commercials have the ability impact the viewer with hard hitting facts.
This next short film for the
Learn for Life Foundation of Western Australia, is not one that we will be forgetting anytime soon.
In a bid to show schoolchildren why they should 'stay in' education, the video takes a very twisted and disturbing turn... don't say we haven't warned you.
http://www.youtube.com/watch?v=STHpMUYeznQ
Moral of the story: Never, EVER, bunk off school.
Video via YouTube/henryandaaron