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18th April 2019
04:39pm BST
"My daughter, four, loves Lego, football and blue, so she was delighted to get the new Lego City magazine. "Then she noticed that of the 29 people who talk in it, only one is female, and she speaks once, to agree with a man. "He explained that his daughter wrote the company a letter, which he included a photo of in the tweet.
It read:Prompt and courteous acknowledgement from @LEGO_Group; good for them. Daughter pleased, and feels heard. I hope we get a full reply from the magazine in due course pic.twitter.com/bEoCgPt5Qb
— Samuel West (@exitthelemming) April 17, 2019
"To Lego magazine, can you put some more girls in your magazine, please?"His initial tweet got almost 2,000 retweets and more than 9,000 likes - and he later updated it when Lego responded. West shared the "prompt and courteous" response from the company, adding that his daughter was pleased "and feels heard". The company said:
"We think your daughter rocks! We look forward to receiving her letter. Like you, we believe LEGO play is for everyone and that our magazines need to reflect that. "We’ll review future editions to make sure this is the case. We hope your daughter will always love LEGO, football and blue."
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