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Published 20:11 30 Sept 2014 BST
Updated 07:36 18 Dec 2014 GMT

Never thought we'd see our baby come to life, especially with a billboard in Time Square! #gestationsny pic.twitter.com/IwU9hN7FKa
— gestations (@gestationsbar) September 27, 2014
The company behind the billboard campaign have yet to confirm whether they’ll function as an alcohol-free cocktail bar or alternative service, but have caused a major backlash online with their marketing drive.Explore more on these topics: