A plaque was erected in Dublin to honour 'the guy who slipped on the ice' 10 years ago
A true icon.
As we enter a new decade, many of us have casted our minds back to the most influential moments of the last 10 years.
And if we're being completely honest, guy who slipped on the ice in 2010 is still one of the most important things to ever occur.
You recall it, yeah?
It was a snowy January day, when a poor unfortunate man was filmed slipping on ice by RTE, instantly becoming viral sensation.
And now, exactly a decade after the incident, a special plaque has been erected in his honour.
Today, Coors Light have paid tribute to the legend that is The Guy Who Slipped On The Ice on RTÉ News on 8th January 2010 by erecting a plaque in commemoration at the site of the infamous slip.
Footage of the report by John Kilraine showed the man slip and fall on the ice-cold pavement while holding a bag that came tumbling down with him on Dublin City Centre’s Church Street near the Four Courts.
Conor McIntyre, Senior Brand Manager, Coors Light said:
"There are a few key moments on Irish television that are memorable enough to talk about again and again. We felt this deserved a resurgence. We’ve recently completed The Rockies Awards, rewarding victories in life, big and small and we thought this lad definitely deserved some recognition for making it on to RTÉ News, ten years ago today!"
There has been speculation as to who the non-intentional stunt man is for years, but the weather that brought him to our attention has repeated appeals for his identity over the past ten years bringing nothing but snowy silence.
For now, we just celebrate the 10 year anniversary, and hope that maybe some day he will reveal himself.