WATCH: Coldplay Reveal Brand New Interactive Music Video 'Ink'
When it comes to music videos this may very well be one of the best of the year...
Coldplay released their brand new video for Ink, the fourth single to be taken album ‘Ghost Stories’.
the first of its kind, Ink allows the viewer to create their own storyline through the interactive, animated tale about a lost traveller who journeys to the edges of the world in search of his lost love.
Fans can make real-time choices throughout the video, altering its outcome and folks, you'll never get bored as there are more than 300 possible journeys available.
The video was written, directed, and animated by Los Angeles agency Blind. Blind collaborated with digital media company Interlude, utilising their proprietary interactive video technology.
The groundbreaking video coincides with the Coldplay’s new concert film and live album, Ghost Stories Live 2014, which is available now on DVD, CD, Blu-ray and digital.