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16th March 2020
01:45pm GMT

“Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus. "The gel will be delivered free of charge to the French health authorities and as a priority from this Monday to the Assistance Publique-Hôpitaux de Paris.”Hand sanitiser has been deemed effective as a deterrent against the spread of Covid-19 and it's expected that the first deliveries of the LVMH produced disinfectant will be made later today. LVHM owns a number of luxury brands including Louis Vuitton, Hennessy, Dom Pérignon, Fendi, Bulgari, and Christian Dior.
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