Snapchat apologises after publishing ad asking users to 'slap Rihanna or punch Chris Brown' 1 year ago

Snapchat apologises after publishing ad asking users to 'slap Rihanna or punch Chris Brown'

Snapchat has apologised after hosting an ad asking users to "slap Rihanna or punch Chris Brown."

The ad appeared as part of a 'would you rather' game that was reviewed and approved by Snapchat "in error," according to Mashable. 

The ad referenced Brown's assault against Rihanna in 2009 which he was convicted of.

A statement issued to the publication by Snapchat said that they were "sorry" for the ad and that it violated their advertising guidelines.

They said:

"The ad was reviewed and approved in error, as it violates our advertising guidelines.

We immediately removed the ad last weekend, once we became aware. We are sorry that this happened."

The ad has since been removed, but not before social media users picked up on it and shared in around Twitter.

They were, understandably, not overly impressed with its content.

Brown was arrested in 2009 for attacking Rihanna and sentenced to community service and domestic violence counselling.

At the time, Rihanna filed a restraining order against Brown but the pair have since seemingly appeared to have reconciled.