A great step in the right direction.

From September 9, SuperValu will introduce fully compostable and reusable bags in all of its Irish stores. The bags are made from a blend of renewable raw materials. The introduction of this bag means that a massive 2.5 million plastic bags will be removed from circulation. Last year, the supermarket brought in fully compostable fruit and vegetable bags for customers which meant that 2.7 million single-use plastic bags were removed from stores. These new initiatives are part of SuperValu's sustainable packaging strategy to make 100 percent of its Own Brand and fresh fruit and vegetable packaging recyclable, reusable or compostable by 2025. Martin Kelleher, Managing Director of SuperValu, said of the new bags: “Our customers expect SuperValu to help them make more sustainable choices and we’re committed to doing just that. "Reducing our environmental impact on the planet is a core focus of our overall strategy to help build sustainable communities and we have already made significant steps forward in this area. "We are delighted to be the first Irish supermarket to introduce 100% reusable compostable bags in-store and will continue to explore ways of reducing plastic in innovative ways, making sure we meet our pledge to make 100% of our Own Brand and fresh fruit and vegetable packaging recyclable, reusable or compostable by 2025." The SuperValu shopping bag is priced at 89c.