The end of an era.

One of Ireland's most famous wedding dress boutiques, Myrtle Ivory, is closing its doors. The bridal boutique, which is located on Dublin's Anne's Lane, has found gowns for some of Ireland's most famous brides including Amy Huberman and Rosanna Davidson. Before it closes down, it is holding a sale with up to 80 percent off dresses. It stocks some very well-known labels including Stephanie Allin, Watters Couture, Patrick Casey, Amanda Wakeley and Anna Kara. The sale will run from now until July 31. Appointments are available from Monday to Friday, however you are allowed to walk in on Saturday and Sunday from 11am – 4pm. The shop was co-founded by Marina O Riordan and Suzanne Mills in 2007, with Marina and her daughter Meghann announcing to their customers yesterday that they have decided to go down different paths, and with a heavy heart, will be closing the store. They wrote on Instagram: "It has not been an easy decision. We have truly loved being part of each and every one of our bride’s wedding journey and for allowing us be part of the magic. "We wanted to take this opportunity to thank all our beautiful brides. For supporting a small Irish family run business and for being part of our Myrtle Magic. The outpouring of messages has been phenomenal and a true testament to the business we have built."