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13th October 2016
08:09am BST
Looks innocent enough. But a lot of people have pointed out that it looks like something completely different to blood. It's when it's actually worn that you get to see what they mean.
It does have a rather unfortunate resemblence to something else.
People are not letting ASOS get away with it that easily either.
This ASOS "dripping blood" choker looks like ... something else. pic.twitter.com/GAKnvtc4GU
— Penny Oleksiak's Mom (@goalpostcam) October 11, 2016
"Halloween glow in the dark dripping blood choker" I mean I dono bout you but it looks just like a pearl necklace to me, asos wyd pic.twitter.com/1mXRX2Y2Yp — shan (@shaannonwatts) October 9, 2016
Hmm that doesn't look like blood ASOS https://t.co/29aB9DvOOz
— Rachel Coggin (@Miss_Conduct_) October 6, 2016
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