YAS ASOS.

Photoshop has become all too common in the fashion industry with many retailers airbrushing images before using them. That's why ASOS has been commended for images on their website which show models with stretch marks. This really shouldn't be such a big deal because it should be the case for every fashion company but as we've mentioned, images are retouched all the time. Twitter users have shared their love and appreciation for the online retailer's latest decision and here's hoping other companies follow suit.

So nice to be online shopping and noticing @ASOS aren't photoshopping stretch marks/cellulite! pic.twitter.com/bpb1jcB6k1

— caits (@caitlinnaughts) June 29, 2017

Asos not editing out girl's stretch marks on their swimwear photos is giving me so much life, look how beautiful they all are? pic.twitter.com/VxMjc4OQg6

— Leah Tudor (@leahtudorx) June 28, 2017

So impressed with @Asos for not airbrushing the models stretchmarks???? She looks amazing! pic.twitter.com/OKEZinpjKe

— Amy? (@amyrowlandsx) June 28, 2017

so proud of @ASOS for using this beEAUTIFUL curvy model u can see her stretch marks she looks natural & amazing?? pic.twitter.com/hbbq6ePksj

— Evie (@whatevieedid) February 11, 2016

It's not just stretch marks either with someone commenting that one model's faint acne scars could be seen. Acne is such a distressing condition and it's so refreshing to see that this major company isn't expressing any stigma towards it.

WELL DONE ASOS ? faint stretch marks and acne scars that aren't hidden pic.twitter.com/yTrRgQr2UL

— olive (@OliviaTuffrey) March 13, 2016

One person made the important point that this shows that everyone can get stretchmarks, regardless of your size, and again it's fantastic to see this championed on such a massive platform.

Still goes to show that stretch marks are so natural, even on a smaller frame. EVERYONE HAS THEM EVEN MODELS. I think its wonderful.

— Red Zeppelin (@Emilia_bean) June 29, 2017

Body positivity is a major topic of conversation and this decision is a major move in the right direction. We only wish that this didn't have to be a decision and it was par for the course to include non-photoshopped images...