Boohoo faux-fur jumper found to contain real animal fur – ‘most likely rabbit’

A Boohoo jumper described as "faux fur" has been found to contain real animal fur, most likely from rabbits.

The product, listed online as a "Faux Fur Pom Pom Jumper" during September of last year, was tested by an animal welfare group after they had suspicions that the pom poms on the jumper were made from real fur. The Humane International Society tested the fur and found it to contain fur from real animals, "most likely rabbit." The group made a formal complaint to the UK's Advertising Standards Authority stating that the ad was misleading. The complaint was upheld and Boohoo were advised "... not to state that products included 'faux fur', if that was not the case." The online retailer stated that it was their understanding that the jumper did not contain real fur and that they  "... had a strong commitment against the sale of real fur in any of their products." A statement read:

"The items were obtained from an external UK-based supplier, who were aware of Boohoo’s commitment against the sale of real fur and had signed a supplier acknowledgement form committing to not supplying products containing real fur. "(...) Boohoo had withdrawn the product from sale on their website until the matter was resolved and had stopped placing further orders with the supplier."

They also added that the fur had been tested by Boohoo's quality control team and that the product had passed all internal checks. The product is no longer for sale on the retailer's website.