Boohoo is the first online fashion retailer to ban wool from all products
Many will welcome this move from the online fashion brand.
Online fashion retailer group Boohoo has confirmed that they will no longer allow the use of wool in any of their products. This includes their other stores - Pretty Little Thing, Nasty Gal and Boohoo Man.
Their statement said:
"As of Autumn/Winter 2019, we will not knowingly source any wool products".
It comes just days after Victoria Beckham stated that she would no longer be using any animal skin in her clothing line.
— Bare Fashion (@barefashionuk) February 15, 2019
PETA’s Director of Corporate Projects, Yvonne Taylor, has praised this news.
According to Glamour, she said:
“PETA is toasting boohoo group's compassionate, business-savvy decision to scrap wool".
"Kind shoppers agree that no jumper or scarf is worth kicking, punching, and killing gentle sheep on the shearing floor, and we're urging other retailers to follow boohoo's forward-thinking example".
Boohoo's decision comes after years of campaigning from PETA who previously stated that the wool industry has caused the environment serious harm and "havoc".
It will be interesting to see if the retailer's decision to remove wool from their products influences other brands to follow suit and if so, what changes will we see in the fashion industry?
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Veganism is on the rise and with environmentally-conscious movements multiplying by the day, it is likely that we'll see more companies make ethically focused decisions.