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24th November 2022
12:31pm GMT

We caught up with China and Meneliswa earlier this year, and they spoke about how their company's name embodies their mission. In Swahili, Umoja translates to 'unity', while Linn is the Irish for 'by us'.
"The name is a celebration of our Afro-Irish roots," China and Meneliswa tell Her. "It represents our mission to unite and empower Afro-inspired designers, helping them monetise their talent and grow their reach one item at a time."
China's family moved to Tullamore, Offaly from Nigeria in 2007, and fashion is one of the channels through which she celebrates her identity.
"I had developed a deep love for my motherland, and portrayed this in my new life in Ireland," she says. "I like to think that I'm perfecting the fusion of both my Nigerian roots and my Irish associations - a cultural hybrid if you've ever met one."
Meneliswa, similarly, wanted to celebrate her Zulu heritage through fashion after moving to Ireland in 2007.
"I love Afro-centric Fashion, and as I was growing up in Ireland, I would design items to incorporate my Zulu culture into my everyday wear and style, but I really just wished there were more Afro-inspired fashion designers," she says. "Now I get the joy of working with them on a daily basis and introducing Irish consumers to their incredible pieces."

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