One of the best things about recession era shopping is just how fashionable it has become to boast about a bargain. We’re saying loud and proud that our latest star buy cost less than a tenner, and our friends are following suit.

So, now might be the time to take a closer look at options for bargain buys outside of every Irish woman’s staple – Penneys.

Heatons have long been a bit of a secret in the style world, often having one or two gorgeous pieces tucked away inside their doors. Now, the flagship store in Carrickmines has been refitted and revamped and shoppers are being welcomed with open arms. To celebrate the €1M investment and the greater focus on female fashions, a bevy of top Irish models including Roz Purcell, Rosanna Davison, Holly Carpenter, Sinead Noonan and Karena Graham helped to officially open the new look store.

Holly Carpenter – Bodycon print dress (€18.00), boots (€25.00)

Sinead Noonan – Snake skin top (€13.00), PU coated jeans (€25.00), fringe boots (€25.00)

Rosanna Davison – Floral dress (€25.00), open waisted shoe (€20.00)

Roz Purcell – Prink knitted top (€15.00), embroidered skirt (€18.00)

Karena Graham – Printed trousers (20.00), PU baggy top (15.00), shoes (€20.00)

Never fear, you’ll still find everything but the kitchen sink in your local branch, (the homewares are our personal fixation), but take a look at the snaps of some familiar fashionable Irish faces, and try telling us you thought of Heatons as a stylish store before now. We can’t promise you Rosie or Roz’s figure – but we can certainly help you recreate their looks. To shop online or to find a Heatons store near you, visit www.heatonsstores.com.