Ooh, we're excited for this.

Everyday we watch as Holly makes way to the This Morning couch and everyday we swoon at her outfits. From high street to luxury designers, anything Holly wears she pulls off, so we were pretty excited to see that the TV presenter is launching her own brand. Holly said in an Instagram post today that it is a lifestyle brand, so we can only speculate that it'll be a mix of fashion and homewares. She said: "So...finally I get to tell you about something I’ve been working on passionately and secretly for a long time... This is TRULY, my new lifestyle brand that launches in the Autumn. "I’d love you to be part of the Truly family so please register here truly.co.uk (find the link in my bio above) to find out more and keep updated on all things TRULY. Let the adventure begin!" On the Truly website, it reads: "It's about beautiful things that are of the highest quality, surprisingly affordable and designed to make your life easier." Following that are a number of tabs you can choose from including Home, Fashion, Baby, Wellness, Living and Travel. We're looking forward to all of this being revealed come autumn!