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27th January 2015
09:34am GMT

The shoot for the collection took place during summer 2014 to accommodate Amy’s growing baby bump.
Speaking about the shoot Amy commented: ‘William Doyle (CEO of Newbridge Silverware) initially wanted to do the pictures at the end of last year but I had to suggest moving that forward to the summer so I only had to hide a little bump rather than waddling into the studio! They were very obliging and I’m really happy with how the pictures have come out in the end.’’
The ‘Amy effect’ has seen Newbridge Silverware’s style status rise rapidly with anything the actress wears selling out within days. The Irish brand sold out of a multi-wear piece from the Newbridge eShe 2014 collection after Amy stepped out wearing it while pregnant last autumn.
The full 2015 Newbridge Silverware range can be viewed and purchased in selected stockists nationwide, at the Newbridge Silverware Showrooms, Co. Kildare and online at www.newbridgesilverware.com.
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