Karen Millen has been accused of promoting dangerous body image ideals after the high street retailer used a mannequin with protruding bones.
The retailer has caused controversy with the choice of mannequins used in their Southampton store – with people taking to Twitter questioning the decision to market clothes around collar bones and ribs:
[TW:ED] @KarenMillen,why’ve you chosen to make collar bones&ribs so central to the marketing of this dress?Dangerous! pic.twitter.com/CtXLWLZMVf
— Laur (@laurevans311) March 9, 2015
The images were shared across Twitter and Instagram, tagged with TW:ED – ‘trigger warning: eating disorder’.
Karen Millen has since apologised for using the “super skinny” mannequin in its Southampton store.
This is the second retailer to be hit with accusations of promoting dangerous body ideals through their use of mannequins after clothing company Whistles were criticised for using ‘revolting and appalling’ mannequin.