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8th February 2018
11:51am GMT

James recommends using a Redken product, the Curvaceous Full Swirl Cream Serum which you can pick up for between €20-€25 depending on where you shop.
Chatting to Cosmopolitan, he explains that using this product on damp hair encourages bouncy waves.
James says the next step is to turn your head upside down and dry your hair with a diffuser but it's important that you use the hairdryer on a "high heat, low-speed" setting.
The diffuser attachment isn't something that's always used but when it comes to volume, James says it can make all the difference.
If it means hair like Kate, we might just have to try it...Explore more on these topics: